GLD were involved in the big Redken European Symposium that took place last week in London. We worked with event agency Zibrant LIVE! to bring a styling paradise to Olympia, supplying furniture and bespoke styling stations for the event, which saw leading hair care brand, Redken host 3 days of inspirational shows and industry master classes for over 2,000 delegates from the world of professional salons.
We furnished an area the size of a football pitch backstage for the models and artists with over 100 make-up mirrors, 100 trestle tables, 100 model stools, irons, steamers and dress rails. We also supplied hospitality furniture for the VIP, press and green rooms and the main reception.
Our new Internet Bench debuted in the reception – standing at over a metre high, the solid white bench with a centre hole for computer cables was paired with stools for internet users. This complemented the premium white look in the main reception with ottomans, cubes and curved sofas. Our new 8x4ft black and white dining tables also featured, creating a stylish monochrome canteen area with the quality wood table tops and Italian chrome legs partnered with our Calista dining chairs in corresponding colours.
The pièce de résistance was the bespoke styling stations custom built by GLD’s design team for Redken’s latest techniques in colour, design and finishing to be demonstrated on throughout the event. These included single booth standalone Hair & Make-up stations with mirror & power points teamed with hydraulic pump chairs. Larger styling stations with gloss benches were created to accommodate several models at once. At 5 metres long, the Black Gloss Styling Station with floating mirrors was a true statement piece, whilst the hot pink styling station with a wall of mirrors on top of a pink gloss bench measuring 3 metres across certainly turned heads. Special backwash units were also installed to complete the Colour Express area.