Hyde Park and Hard Rock Calling

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Date: June - July 2010/ 2011
Client: Live Nation
Title: Hyde Park and Hard Rock Calling
Venue: Hyde Park, London

GLD have furnished the hospitality as well as site and production for the second year running at the summer series of live events held at Hyde Park, London.

The event brief was to provide comfortable and practical environments to multiple facilities across the site including the VIP hospitality - a high end production for event sponsors and their guests.

GLD created the interior elements of the hospitality areas. Each Sponsor was allocated a Sponsor 'Pod', which GLD dressed, providing corporate sponsor branding, furniture and lighting. We also designed and created a custom-built sponsor area for Starwood and kitted out promoter Live Nation's Bar and Sanctum Special Events hospitality areas.

In 2009, GLD built a specially designed fashion and pamper area sponsored by UGG Australia, Beauty n Beats. This was created with customised signage, catwalks, backdrops, entrance structure, lighting and seating plus areas for make-up and hair professionals to pamper the punters. This along with some of the sponsor elements were rolled out on a festival tour featuring at Wireless, T in the Park and the Big Chill.

Services: Event Furniture Hire . Project Management . Set Design and Build .